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When we think about our impact - we look at it holistically from an ESG perspective: Environmental, Social and Governance.
What clean means to us: less ingredients, better ingredients, clinically proven botanicals and safe synthetics. We adhere to global regulations such as the EU, UK and Japan which are far stricter than the FDA USA requirements.
Where Beauty Meets Art. With expertly-curated ingredients of the highest quality and custom packaging worthy of display on your vanity, our product quality is evident from the inside out.
By prioritizing diversity of gender identities, skin tones, ages, and body types in our branding, we take the exclusivity out of luxury.
Our brand is proudly female AAPI-founded and led by women, in service to all who find creative expression in beauty.
Our eco-friendly ethos is reflected in our post-consumer recycled (pcr), recyclable and responsibly sourced packaging and ingredients. We are also proud to commit 1% of sales to eco causes as a member of 1% for the Planet. We are also part of the Pact Collective and utilize the Plastic Credit Exchange to offset our plastic use.
