CREATOR SERIES: INTRODUCING SHAINA BAINS

by Malka Nebro February 16, 2021

CREATOR SERIES: INTRODUCING SHAINA BAINS

It is undeniable that Shaina Bains, a UK-based fashion illustrator extraordinaire, creates some gallery-worthy art. Her watercolors are sharp and refined, and her portfolio is extensive, rich with fashion, beauty, and lifestyle inspiration. When we first laid eyes on her work, we knew we had to work together.  

Shaina’s passion for all things beautiful is evident and apparent in all of her artwork. For her installment of our Creator Series, Shaina created her own vision of the EMILIE HEATHE brand through her watercolor creations. She chose to focus on our purple shade, Big Night Out. The fierce color is an ode to NYC nightlife -- one we all miss so dearly. We’ll let her take it from here.


I never knew fashion illustration was something you could pursue as a career until I stumbled across it during my teenage years. Since then, I haven’t been able to let go. In the past few years, I decided to put my all into making this dream career my reality, and I have not looked back since. I work predominantly with watercolor paints and black Indian ink, and my lifetime fascination with these mediums has allowed me to curate watercolor artworks with a modern twist. I focus much of my work around fashion, beauty, nature and the endless visions that flow through my imagination.

From as early as I can remember, I've loved everything about art and creativity. I realise how lucky I am to have been brought up in a British Asian household, where creativity was encouraged rather than seen as impractical.

My interest and curiosity around my culture is something that I’ve come to appreciate and respect more as an adult. As I get older, I realise how the origin of so much of what I eat, practice, enjoy, create and buy here in the UK roots back to India and my heritage. 

The current farmers’ protests and human rights violations taking place in India affects the supply chain of many products and activities. Many of us here in the UK and around the world enjoy these little luxuries and have implemented them into our daily lives. As well as practicing yoga, learning about the world of Ayurveda and ordering turmeric lattes, I have come to understand the importance and the need to educate myself on what is happening in India currently. Learning about where I come from directly affects my daily life even though I am miles away.


Read on to hear more from Shaina in our mini Q&A.


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