Meet Tina Craig, Founder of UBeauty

by Zarah Harris May 13, 2022

Meet Tina Craig, Founder of UBeauty

AAPI Heritage Month is a time to celebrate the history, heritage and achievements of the AAPI community. This week we are spotlighting successful businesswoman, Tina Craig, founder of the luxury skincare brand, UBeauty. She is also the co-founder of Estate 5, a talent management agency, and the blogger behind the well known fashion blog, BagSnob. We asked Tina to share the story behind her work and what her Asian heritage means to her. 

Tina was inspired to create UBeauty to fill a gap in the beauty industry. 

“It started with cosmetic confusion and the need for high-performance products that didn’t exist yet.But the motivation (and name) came from you–and you means everyone, including all races, genders, ages, and skin types.” 

The luxury skincare brand carries clean and sustainable products to promote healthy, glowing skin.

Tina immigrated to the United States when she was just 8 years old. Since then she has always maintained a strong sense of her Chinese culture. To her, being proud of your heritage “means maintaining a strong sense of pride, purpose, and sense of self-worth. I’m unapologetic when it comes to talking about my culture and telling my story.” Keeping a deep connection with Chinese traditions and previous generations are some of the ways Tina likes to hold her heritage close to her heart.

As a consummate beauty and lifestyle authority, Tina’s favorite AAPI-owned beauty brands include EM Cosmetics, PHLUR, Glow Recipe, Emilie Heathe and Tower28One of her go-to products is the BeachPlease cheek tint from Tower28.

Tower28 BeachPlease Lip + Cheek Tint Balm

Tina also shared with us a message for the allies of the AAPI community. “We see you and appreciate you. We’re all in this together. And everyone has a responsibility to support the Asian American and Pacific Islander community.” 

Let’s continue to celebrate and uplift the AAPI community all year by supporting AAPI businesses, educating ourselves and donating to AAPI organizations. 


become a member