Latest News & Beauty Blogs

Billions - Inspired by the show set in the heart of our great city. The irony? You don't need Axes' billions to feel like a billionaire. Just wear this shade to have your fingertips dripping in gold.

The Basic Bitch - Black polish perfect for the basic bs, the nonbasic bs, the nonbinary bs, the male basic bs. We want to see it all.

Mr. M - Inspired by the man, the myth, the legend. We fan-girled when we got to meet famed architect Mr. Peter Marino, not once, but twice. And when he asked us what we do and we said we made polish. He asked, if we had a silver, and said if we did, he would wear it. We told him we would make it and so we did. Ready for you Mr. M!

JUST THE NIP - We are hitting the tip of the cream mountain. Free your fingertip with just the nip!

Geometric Nail Art - How To - Get the look with celebrity nail artist Queenie Nguyen

PUBLIC – In New York City, the unexpected exists to surprise. Our burnt orange shimmer makes a public offering to all who have hated, liked and learned to love the NYC hustle.

BIG NIGHT OUT – In the city that never sleeps, where dreams are made of, we have created the ideal shade for every big night out with

THE PERFECT RED– Need we say more? It is just that perfect: not too bright, not too dark, not too warm, not too cool. Goldilocks would be pleased.