Hi, my name is Amy Roe and I'm the founder of BYROE New York.
Cleansing is the most important part of a healthy skincare routine. Because of this, I make sure to choose my cleansing products carefully and I thoroughly cleanse before moving onto the rest of my routine.
I think we will see more glutathione-based and lactic acid-based skincare in 2023.
I love spending time with my family in Korea. It is rare for us to spend time together as I live in the states. I make it a point to go to Korea often, especially for Lunar New Year so I can celebrate it together with my family.
I believe 2023 will allow us the opportunity to reflect and be more intentional in how we spend our time and who we spend it with.
I'm extremely passionate about beauty, especially skincare but I always saw a gap in the industry when it came to clean products. Typically, they're not as efficacious nor do they deliver immediate skincare benefits. This is why I decided to create a brand that is clean but also rooted in creating clinically proven and results-driven formulas.
My last name is Roe, so BYROE means By + Roe.
We believe that what you put on your skin should be as healthy as what you choose to eat. Our clean, vegan formulas feature an array of salad and tea-infused ingredients that are optimized and enhanced with high-performance actives to maximize the "healthy diet" that is right for your skin's needs.